we are building TANK. TANK is solving burnout.
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You’ve done the Marie Kondo thing, right? What’s not to love about a freshly decluttered room, or that weightless feeling you get from purging unloved stuff?
The thing is, your time needs decluttering too.
The more we get into demanding jobs, portfolio careers, side hustles, caring duties, the more our time gets divided up. Proliferating devices, apps and media channels just add to the load.
A little help please?
It’s costing us. Last year the American Psychological Association found that 32% of adults reported emotional exhaustion. Last month the New York Times reported that fully two thirds of working parents met the criteria for burnout. A million people miss a day of work in the US every day because of stress - that’s an annual cost of USD150-300b in the US alone.
It’s no wonder we’re looking for help. The market for self-help books has been growing at a pretty steady 11% every year for the last 10 years; five million people bought James Clear’s book Atomic Habits alone. We’re looking for tools to help as well: productivity apps were an USD8b market in 2020, forecast to grow at 8% p.a. for the next decade or so.
Marie Kondo for time
That’s where TANK comes in. Think of it as Marie Kondo for your life. It’s different from other productivity and wellbeing apps in some important ways:
It visualises your time so you can see the clutter, clear what you need to clear, and make time for what brings you joy - it helps you shorten the list, not add to it
It brings everything into one place, so you can see easily what you need to get done at any moment, and it shields you from distraction while you’re getting it done - it’s not ‘yet another app’ to manage, it’s your personal assistant to manage the ones you’ve got
It helps you see patterns when the clutter starts to crowd you out again - it’s a coach, not just another source of annoying notifications that make you feel guilty
It celebrates your wins, both big and small, to help you stay on track - it’s a cheerful accountability buddy in your pocket, not a joyless taskmaster that never lets up
Why TANK? Because it’s where you build up your energy reserves AND it’s the armoured vehicle that gets you through the distraction zone.
Yes, it’s a lot
We’re Helen and Navin, and we’re building TANK because every day we see people around us struggle to stay on track with what’s important to them, in a world that wants to pull them off course.
We’ve each spent close to 20 years leading teams to get unreasonably hard things done in unreasonably short timeframes. We can tell you the big difference between high achievers who burn out, and those who don’t - it’s not how talented or tough they are. It’s the systems they have in a place to manage their boundaries, their priorities, and their energy. Most of us have to create those systems from scratch, and that’s an epic waste of time and effort.
Imagine if everyone was running on “full”.
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